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In-House SEM Salary Survey Results from SEMPO
SEM News Source: http://searchengineland.com
Published: Jan 11, 2008 - 09:43 am
Story Found By: TimDineen 1493 Days ago
Category: SEM
In-house search marketers are doing quite well financially, according to salary survey results released by SEMPO today. Respondents reported a wide range of salaries, from virtually minimum wage to those exceeding several hundred thousand dollars per year...
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from NatashaRobinson 1493 Days ago #
Votes: 1

It be nice to see these broken out by region/state.  As an SEO in Idaho may now price themselves out of a job if most of the respondents were from California and Ney York, where the cost of living is higher.

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from SportsGuy 1493 Days ago #
Votes: 1

Hi Natasha - just wanted to address your point.Sadly, when we prepped the locations for the survey, we went VERY granular - like offering up a couple hundred individual cities that folks could choose from.  When I built the question, I thought this was the way to go.In hindsight, the error is clear now. :(The data collected in any given sity is so small that’s it’s tough to find it useful - literally there are places with 1 person listed - not really a baseline for an average if you were to, say, chat your direct report up on the topic of compensation... ;)  Most cities in the list have ZERO responses...Next year we’re going to cobine cities into more regional groupings - with obvious break outs for larger places like NYC, LA, DFW, etc.Sorry about this folks.Duane Forrester

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from ChrisM 1492 Days ago #
Votes: 0

Very very interesting indeed!

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from johnandrews 1492 Days ago #
Votes: 0

I always thought that these salary questions should be asked with a twist, to make it more relevant. The twist might be something like Q: if you changed jobs within your company and became a web designer, would your salary a)increase < 10% b) increase > 10% c) stay about the same d) decrease <10% e) decrease > 10%Q: if you changed jobs within your company to another job for which you are already qualified, would your salary a)increase < 10% b) increase > 10% c) stay about the same d) decrease <10% e) decrease > 10% Q: if you changed jobs within your company and became an adminisrative assistant, would your salary a)increase < 10% b) increase > 10% c) stay about the same d) decrease <10% e) decrease > 10% I know it too is full of problems, but at least it would make for some interesting discussion because it might reveal lower salaries at certain companies, consistent relative pay rates moving with a regional baseline, or simply entry level people getting paid less than others and some choosing to work in SEM even though they could be making more elsewhere (career investors).

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