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Avatar Posted By: Heather.Hopkins 240 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Local & Maps
Greg, Thanks for picking up on our post. You may well be right that the reason for the increase was the change from Google. I hadn't thought of that because the increase in traffic from Google happened in March -- two months after the change -- but it still may be the reason for the increase.

Thanks, Heather
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from earlpearl 239 days ago #
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Excellent story and nice analysis.  I think last year there was some other reference to the data showing an increase in Google maps usage as of March, wherein Google started the process earlier.

Regardless of the timing of the uptick in Google Maps usage, it appears that Google's injection of maps (universal search) into generic searches that describe a geographic area and a service/product for a search that is something like Denver florist has been the chief reason behind this increase in traffic to google maps.

To the extent that this is reducing traffic to other maps products that is a significant business issue for the owners of competing products.

The second issue is that these business maps have inconsistant information that is often erroneous.  This is creating big issues for a variety of businesses that are getting caught in this problem and are finding that it is difficult to correct the issues.

Come on Google.  Start cleaning up maps!!!!!


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