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Avatar Went Hot: January 10, 2008 - 10:30 am
Posted By: shimsand 238 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Google AdWords
You can gain an unfair advantage over the competition with these four simple steps. Includes the custom 404 redirect.
4 Comments     

Comments

from shoemoney 238 days ago #
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well the 404 header is not smart to send the adwords bot and can get a domain nuked.  I have experienced this before and when inquiring with the adwords rep it was because of the 404 header being sent to the adwords quality bot.

A smarter way is to just use a re-write rule to catchall *.html and send a 200 response.

from puravida 238 days ago #
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I agree that the 404 needs to be done carefully -as it can cause other issues as well, if it doesn't return a true 404 header. However, the re-write rule does overcome that limitation.

As far as the Google Checkout, that's a great observation. Having something colorful on the listings definitely stands out. Thanks for pointing that out!

Ciao,

Brandon

from LifeIsGood 236 days ago #
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Until I got to the 404 redirect, my thougths were that these were not unfair advantages, but rather how to take FULL advantage. Thanks

from g1smd 236 days ago #
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A 404 is not a redirect.  It is an error code to say "nothing here".

Breaking web standards will eventually lead to trouble.


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