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Sphinn Home » PPC
Four Tricks to Gain An Unfair Advantage on AdWords
PPC News Source: http://www.searchmarketingstandard.com
Published: Jan 10, 2008 - 10:30 am
Story Found By: shimsand 1493 Days ago
Category: PPC
You can gain an unfair advantage over the competition with these four simple steps. Includes the custom 404 redirect.
 Comments4 Comments  

Comments

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from shoemoney 1493 Days ago #
Votes: 0

well the 404 header is not smart to send the adwords bot and can get a domain nuked.  I have experienced this before and when inquiring with the adwords rep it was because of the 404 header being sent to the adwords quality bot.A smarter way is to just use a re-write rule to catchall *.html and send a 200 response.

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from puravida 1493 Days ago #
Votes: 0

I agree that the 404 needs to be done carefully -as it can cause other issues as well, if it doesn’t return a true 404 header. However, the re-write rule does overcome that limitation.As far as the Google Checkout, that’s a great observation. Having something colorful on the listings definitely stands out. Thanks for pointing that out!Ciao,Brandon

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from LifeIsGood 1491 Days ago #
Votes: 0

Until I got to the 404 redirect, my thougths were that these were not unfair advantages, but rather how to take FULL advantage. Thanks

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from g1smd 1491 Days ago #
Votes: 0

A 404 is not a redirect.  It is an error code to say "nothing here".Breaking web standards will eventually lead to trouble.

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