Sphinn - Four Tricks to Gain An Unfair Advantage on AdWords

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Four Tricks to Gain An Unfair Advantage on AdWords

Went Hot: January 10, 2008 - 10:30 am
Posted By: shimsand 541 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Google AdWords

You can gain an unfair advantage over the competition with these four simple steps. Includes the custom 404 redirect.

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from shoemoney 541 days ago #

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well the 404 header is not smart to send the adwords bot and can get a domain nuked. I have experienced this before and when inquiring with the adwords rep it was because of the 404 header being sent to the adwords quality bot.

A smarter way is to just use a re-write rule to catchall *.html and send a 200 response.

from puravida 541 days ago #

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I agree that the 404 needs to be done carefully -as it can cause other issues as well, if it doesn't return a true 404 header. However, the re-write rule does overcome that limitation.

As far as the Google Checkout, that's a great observation. Having something colorful on the listings definitely stands out. Thanks for pointing that out!

Ciao,

Brandon