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It’s been a little over a month since Google added the {adposition} parameter to its ValueTrack capabilities and we were quick to implement it in order to see what insights we could gain from the ability to see the specific position of all individual ad clicks. Position data available previously was far less granular — about the best you could easily do was see the daily average position for each keyword in your program.  This view is still valuable, but it masks the variability in position an ad might see in any given day due to a number of factors including: broad matching, day-parting, quality score calculation at auction and other SERP personalization.
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