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Avatar Posted By: BogglesMyMind 238 days ago
Topic Type: News Story (Jump to http://multichannelmerchant.com)
Category: Tips & Tools
An interesting set of KPIs to consider monitoring for Search clients, as presented by Brian Klais for Multichannel Merchant. Great thinking begging for further Sphinner discussion! Ex: "..what we refer to as page yield theory. It aims to break down, quantify, and model the components of a merchant's long tail into manageable units... In the process, we developed a set of metrics to understand the dynamics of the long tail. We then used the results to develop seven KPIs for the natural-search channel."
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