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An argument that the value of checking rank has declined over the last 10 years.
Comments2 Comments  


from sweetchild 2448 Days ago #
Votes: 0

In this competetive world everyone values ranking therefore it is always critical to check each brand and name rank in each industry.

from bkcox 2445 Days ago #
Votes: 0

I think what the article is getting at is the fact that every SERP is different now with personalization, social circles, yada, yada. As an SEO, I always open an incognito window when trying to find the rank of something, but I know that from a user perspective, nobody is doing this.

Rank checking for me personally, is to get a sense of whether the efforts I'm putting in, are paying off. Analytics and traffic reports would also show this.

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