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When Small Businesses Shouldn’t Act Like A Small Business
SEM News Source: http://searchengineland.com
Published: Jan 11, 2008 - 06:13 am
Story Found By: planetc1 1493 Days ago
Category: SEM
Stoney deGeyter says... I think one of the most significant problems small businesses have when it comes to growth is that they maintain a small business mindset. Now if you’re one of those that likes being "mom and pop" then this article isn’t for you. On the other hand, if you’re a small business owner that has big dreams and big goals there is no better time than now than to start getting out of the small business, mom and pop mindset and start thinking like the business you want to grow into. And the first place to start is with your online marketing campaigns.
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from planetc1 1493 Days ago #
Votes: 0

Stoney describes almost exactly what happened in my small business. When I started my site in the 90s I studied the actions and activities of sites like eBay and Amazon. 10 years later we’ve built a solid foothold in a space that big yellow page companies and others are eager to be involved in.

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from Gab 1493 Days ago #
Votes: 0

That’s how I approached my site design. Looked at the big kids in the playground and studied their tactics to copy what I liked best.

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from dvhdesign 1493 Days ago #
Votes: 0

My niche is small businesses and I find that a lot of small businesses look at their competitor’s sites (big and small) and see what they like and what they think works and (more importantly) what doesn’t work.  I seldom have to advise someone to do the same thing.Judging also from my experience when small businesses do expand, then the attitude is "Act like a big guy, pay like a little guy".Nice article BTW.

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from bwelford 1493 Days ago #
Votes: 1

Congratulations, Stoney, on an excellent article.  The title brought to mind a counter-thought on why small businesses should not act like some big companies.  Some big companies are so customer-insensitive that it’s mind-boggling.  At least with a small company you can always be close to your customers and that’s really powerful.

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from GreggThaler 1491 Days ago #
Votes: 0

Terrific article for anyone who sells online marketing solutions to SME’s to share with their prospects or clients

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from ashleyg 1490 Days ago #
Votes: 0

If you think small you will be small...great post.  It’s a good thing for every business to keep in mind.

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