Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

How about a Dr. Pepper Ten to cool you down? Oh wait – sorry ladies, you’ll need to go powder your nose or go re-vacuum the stairs. This extreme beverage is only for men – no women allowed. I know because it says so right in the advertisement.
Comments1 Comments  

Comments

Avatar
from bobpars 1106 Days ago #
Votes: 0

It is a very clever strategy to declare that 50% of the public should not use your product! Dr. Pepper is a low-volume brand in the first place, so why would they do this? Do they expect to increase sales? Sexist and stupid.

But, don't blame the ad agency, which I believe is Y&R Advertising. The geniuses at Dr Pepper Snapple Group approved the ads.




Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: