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Lee Odden (TopRank) case-studies how journalists use blogs. Blogs are are a REGULAR source for journalists for improving the speed of reporting news as well as guiding tone. Nearly 70 percent of all reporters check a blog list on a regular basis.
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from chartwell 1493 Days ago #
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Yeah, how often do you hear news casters talking about "the blogosphere?" Especially with the presidential candidates, it is frequently brought up.

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from toprank 1492 Days ago #
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The great thing about these surveys is that new media/blogosphere is for the most part, percieved as a threat by mainstream media. They’re generally reluctant to admit new social media usage.

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