News Source: http://wiep.net
Published: Jan 13, 2008 - 03:17 am
Story Found By: Wiep 1954 Days ago
Category: Link Building
9 Comments
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News Source: http://wiep.net
Published: Jan 13, 2008 - 03:17 am
Story Found By: Wiep 1954 Days ago
Category: Link Building
9 Comments
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Comments
If the site doesn’t have much value, and is just plain "crappy," then the links probably won’t even help as much as the site owner may think it will. The links will just drive traffic that won’t stick around once they find the content is crap. But, if the link builder is getting paid, then this post is a great how to guide.
If the site doesn’t have much value, and is just plain ’crappy,’ then the links probably won’t even help as much as the site owner may think it will. The links will just drive traffic that won’t stick around once they find the content is crap.” Erica; That was the point I was trying to make. In stead of building links, focus on improving the quality of the website. This eventually saves you a lot of work and will return better results at the same time.
I will point out that if a user doesn’t especially like your comment, they are more prone to clicking on ads and the like to try and fine what they want.It all depends on your goal I guess.
Interesting to read Roger’s counterpost - http://sphinn.com/story/22707Personally I think you can find the links for any site if you have the budget. Not just on paid links, it’s paying for thinking time to come up with the kind of ideas Roger mentions. I do agree with your point though Wiep, it’s a much more sensible proposition to work on the quality of the site, however that’s often not what you’re being paid for.
As a component of a long term strategy, quality content is sensible, as Nick affirms. Just so it’s clear to everyone, I posted about the importance of that almost two years ago over here http://www.martinibuster.net/2006/05/mother-of-all-link-building-strategies.html Quality content is the cornerstone of a long term inbound link strategy. It was so important that I devoted a major chunk of my PubCon presentation that year about paid links to the importance of quality content.However we also know there are more ways to make a sale/pimp some clicks, as SlightlyShadySEO points out. In that scenario, quality content will get in the way of herding a site visitor from point A to Click. Putting aside arguments as to whether these kinds of sites are Internet garbage or simply the grease that keeps the wheels of Capitalism churning, there is a need for developing viable link strategies for sites that come out into the web with two arms tied behind their backs. So when I created my post about creating QUALITY links for crappy sites, I wanted to honestly make a proof of concept example that it CAN be done. Quality content is but ONE approach. A Word About Link Bait TitlesMaking a post about creating Links for Crappy Sites makes for interesting link bait, but it’s a lot more fun if the content delivers on the promise. ;)
I’ve made money with both "quality" (my subjective opinion) and crap sites. In some cases, crap sites had higher CTR and better conversion than a site I spent months on.That said, if you’re looking at it from an SEO consulting POV, building links for crappy sites is a royal pain in the ass. I relate to everything wiep said in his article. The biggest hurdle is a client’s illusion that somehow his/her site is special, when taking a 2 seconds look at the competitors tell you otherwise.That kind of client also tend to fixate on ranking, PageRank, and other technical details instead of putting resources into making a site visually and functionally a foot or two taller than the competition. He/she may also be reluctant to invest money into marketing, advertisement, and other stuff that drives traffic and makes money. After all, if you can nail all the organic rankings, then you can get the traffic for free, right?It’s an uphill battle when a client is always looking for the quickest way to the cheese with as little investment as possible instead of establishing a long term marketing strategy. In the end, most of them reap what they sow.First, before trying to rank for [blue cheese], ask yourself "is my site the BEST SITE EVER about blue cheese?" If the answer is no, don’t expect any miracles. Link building will be harder. Traffic will bounce. Conversion ratio will suck. Word of mouth will be negative.
Every website marketer should know this basic concept. Thanks Wiep for mentioning it!
I find it amusing someone named Wipe wrote about crap, oops, that’s Wiep, never mind...
I love it Wiep - especially the golden crap pic. Sometimes I feel that way with certain clients who don’t get repeat customers because their level of service is meh. Kinda depressing... In the meantime, yours truly has them top 10 for all the main keywords ;).