Marketing Pilgrim - So you want to get into the arbitrage game by serving Google ads on Yahoo?
If so, you have quite a few hurdles to overcome. Google’s quality team is gunning for you, countless advertisers are watching their logs, and just about everyone under the sun is excluding you from their content network campaigns. What’s a gray hat arbitrager to do?
3 Comments
If so, you have quite a few hurdles to overcome. Google’s quality team is gunning for you, countless advertisers are watching their logs, and just about everyone under the sun is excluding you from their content network campaigns. What’s a gray hat arbitrager to do?
3 Comments
Comments
Arbitrage is not gray-hat; it’s taking advantage of an imbalance. It’s not helpful for users, engines, or advertisers. IMO, the world doesn’t need more middle-men.
It’s useful to advertisers. They’re getting traffic they would not otherwise have gotten.
Only if they aren’t already bidding on those keyterms.