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Sphinn Home » SEM
How Crap Content Contributes to the Search Economy
SEM News Source: http://www.yackyack.co.uk
Published: Jan 14, 2008 - 06:13 am
Story Found By: DoshDosh 1490 Days ago
Category: SEM
If we consider a notion that ‘clean’ SERPs = good user experience, and that too good a SERP = bad advertiser experience and that bad advertiser experience = low revenues, then we can begin to at least appreciate some of the reasons why sites that offer a poor user experience are allowed to thrive.
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from AndrewofNagy 1489 Days ago #
Votes: 0

I agree with some of this, but I have to disagree with: <blockquote>If we consider a notion that ‘clean’ SERPs = good user experience, and that too good a SERP = bad advertiser experience and that bad advertiser experience = low revenues</blockquote>Why does a perfect SERP have to be a bad advertiser experience? Not every search is informational. Sometimes *gasp* people are actually looking for a company to buy from. The problem isn’t that we (as advertisers) have to contribute to a poor user experience in order to make money, it’s that we want a quick payoff, and the easiest way is through these types of things. Oh, and just because something is idealist doesn’t mean it’s wrong.

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