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Many SEOs still believe in buying existing sites and leaving the whois information alone. But if a domain expires, it appears Google knows about it and will note it in their database.
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from imnotadoctor 544 days ago #
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Like Barry said:

But what if a company accidently let their domain expire? What happens with domain name transfer of ownerships? What happens when you buy a preexisting site where the domain did not expire? What happens if you change the whois information?

I would love the answer to these questions.

from King256 544 days ago #
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Besides that what happens when that site has tons of link equity and is thereafter marketed in the same niche? I don't see their link juice dropping away. Perhaps any age boost will be sacked though.

from TheRealTerry 544 days ago #
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King256 has hit on the true "whys" of buying these domains. It isn't the domain really, you'll probably just 301 it to something worthwhile anyhow. It's that snail trail of links from ancient old sites that older domains have accumulated that are just entirely impossible to replicate on a new domain. Think about how many geocities pages and old directories whose owners themselves have forgotten about them point to dead links of expired domains, waiting to be 301'ed to a new lean mean SEO'ed machine... It's not "crusty old domains" as much as it's crusty old links!


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