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Microsoft Bring Ad Targeting To Grocery Store Shopping Carts
Vertical Search News Source: http://searchengineland.com
Story Found By: theGypsy 1488 Days ago
Category: Vertical Search
Man.... Someday they are going to find ways to serve up ads in our sleep.... That said, this is still petty neat...

Search Engine Land - can imagine two possible consumer reactions to MediaCart, a smart shopping cart that offers video displays, personalized services and targeted advertising to shoppers in retail stores: amazement or horror. Microsoft has teamed up with MediaCart to offer in-store ad targeting that is both behavioral and takes the concept of "location-based services" to the store aisles using RFID tags.
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