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Posted By:
theGypsy
536 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Microsoft Other
Search Engine Land - can imagine two possible consumer reactions to MediaCart, a smart shopping cart that offers video displays, personalized services and targeted advertising to shoppers in retail stores: amazement or horror. Microsoft has teamed up with MediaCart to offer in-store ad targeting that is both behavioral and takes the concept of "location-based services" to the store aisles using RFID tags.
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