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Sphinn Home » PPC
How To Measure PPC Ad Effectiveness Through Split Testing
PPC News Source: http://payperclickjournal.com
Published: Jan 18, 2008 - 07:23 am
Story Found By: aimClear 1488 Days ago
Category: PPC
PayPerClickJournal walks us through this BASIC PPC tactic which has proven, time and again, to pump ROI through testing & analytics. Start to finish learn how to measure split testing/ad effectiveness.
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from iBrian 1484 Days ago #
Votes: 0

You could probably summarise the entire article as:"If you pay a lot for a campaign that’s not converting, you should consider modifying it".It’s not exactly a call to arms, and the item has no real content outside of that statement, which is a shame, because this is such a big area of growth and potential that anyone with real information to share can quickly because an instant guru.2c.

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