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Avatar Went Hot: January 18, 2008 - 7:23 am
Posted By: aimClear 236 days ago
Topic Type: News Story (Jump to http://payperclickjournal.com)
Category: Paid Search
PayPerClickJournal walks us through this BASIC PPC tactic which has proven, time and again, to pump ROI through testing & analytics. Start to finish learn how to measure split testing/ad effectiveness.
1 Comment     

Comments

from iBrian 232 days ago #
Votes: 0 | Vote:
+ -

You could probably summarise the entire article as:

"If you pay a lot for a campaign that's not converting, you should consider modifying it".

It's not exactly a call to arms, and the item has no real content outside of that statement, which is a shame, because this is such a big area of growth and potential that anyone with real information to share can quickly because an instant guru.

2c.


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