Sphinn - The Unbearable Idiocy of Brands: Ford Runs Over Its Fansumers

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The Unbearable Idiocy of Brands: Ford Runs Over Its Fansumers

Went Hot: January 16, 2008 - 2:41 pm
Posted By: aimClear 537 days ago
Topic Type: News Story (Jump to http://www.pr-squared.com)
Category: Other Social Media

Again and again and again and AGAIN we’ve learned that in the Social Media era, the CUSTOMERS ARE IN CONTROL of the brand.

6 Comments

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from northrock 537 days ago #

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Great find Marty. A big whiff here by Ford.

from aimClear 537 days ago #

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Thanks. What a GREAT headline from the original post.

from Gab 537 days ago #

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Funny, their brand is so key to them that you'd think they'd try and protect it more.

from tokenbreakerguy 536 days ago #

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I am an admin at www.focaljet.com and we are having a discussion about this as well. Check out our thread.

http://forums.focaljet.com/team-pit-stop/570578-ford-still-owns-my-car.html

We are having a hard time with this one as well. Glad to see that it's all resolved now though. WHEW!!!

from iBrian 535 days ago #

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No - sorry, Ford is in the right.

A company looks to protect it's brand - the brand is controlled and directed by the company, not the consumers.

To allow people to make money directly from your trademark just isn't a sane company policy.

2c.

from tokenbreakerguy 534 days ago #

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Ford may be in the right but they could have handled this one a little better instead of reacting to the negative press.

We have a few people that we can contact in Ford to ask before we print anything. If the Stang guys did the same this all might have been avoided.