Writing for People (and Search Engines): How to improve click-through rates for organic listings

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News Source: http://hamletbatista.com
Published: Jan 16, 2008 - 02:53 pm
Story Found By: DoshDosh 1488 Days ago
Category: SEO

Every search marketer knows that the higher you rank on the search engine results page (SERP), the more clicks you get to your site. What is not obvious, except perhaps to paid search marketers, is that it is possible for sites ranking slightly lower to be getting more clicks than the ones at the top. Particularly, this happens when the lower-ranking site has a title and description that more closely matches what the searcher is looking for.
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