Published: Jan 18, 2008 - 04:43 am
Story Found By: aimClear 1590 Days ago
Category: SEM
9 Comments
9 Comments
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Comments
Dang. I was gonna submit this one. Good article nonetheless....
It was a good find for Jennifer.
Im afraid I dont agree. I believe the leverage of a blog with its news feed in human and search engine terms means that it is almost always the way to go.
Whilst I have been concentrating on the RSS route, I will be concentrating on email more in the future, fed by RSS - not quite the newsletter approach, but I hope a little more responsive.
i think this is a no-brainer. do the blog and you have the email newsletter & rss feed channels already built in, 3 for 1.
I turned off the web for one of my info sites.. hit the home page URL and it says "add the feed to your feed reader". Obviously not a search marketing tactic, but it works well for this site where current info is important but past info should not be taken without some current commentary.
I agree with Chris (northrock) Do a blog and then use the RSS to email option. Or, archive your email newsletters to a blog.
@Northrock and LeeYep...best approach
at my day job we are working on a slick solution to allow both without any extra effort on the users side. timley post :)