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Avatar Went Hot: January 18, 2008 - 5:57 am
Posted By: DoshDosh 271 days ago
Topic Type: News Story (Jump to http://www.michelfortin.com)
Category: Other Online Marketing
The other day I was asked the following question: “Should I use active or passive voice in sales copy?” The answer may surprise you. Writers are told again and again to focus on using active voice. But I’m telling you that, in some cases, you shouldn’t. And here’s why…
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from cornerscribe 271 days ago #
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Interesting advice about the passive voice. Just to add one point, the passive voice is also great when you don't want to identify the subject. For exampe, your airline is more likely to say "Your luggage was lost" than "We lost your luggage."


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