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Why Breaking This Copywriting Rule Will Boost Your Profits
SEM News Source: http://www.michelfortin.com
Published: Jan 18, 2008 - 05:57 am
Story Found By: DoshDosh 1588 Days ago
Category: SEM
The other day I was asked the following question: “Should I use active or passive voice in sales copy?” The answer may surprise you. Writers are told again and again to focus on using active voice. But I’m telling you that, in some cases, you shouldn’t. And here’s why…
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from cornerscribe 1588 Days ago #
Votes: 0

Interesting advice about the passive voice. Just to add one point, the passive voice is also great when you don’t want to identify the subject. For exampe, your airline is more likely to say "Your luggage was lost" than "We lost your luggage."

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