Sphinn - Scanning Barriers on the Search Results Page

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Scanning Barriers on the Search Results Page

Posted By: jimbeetle 262 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google Searching

Take away from Gord Hotchkiss post: The appearance of walls in the search results page can have a dramatic impact on scanning behaviors. If your keywords tend to appear on results pages that are magnets for Universal results, many different types of results or Wikipedia, you should plan your search real estate strategies accordingly.

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from SFGreg 262 days ago #

Votes: 0 | Vote:

+ -

Does this mean it's a good idea for AdWords advertisers to bid on their brand name, even where they are at the top of the organic listings?

from ILoveInternetMarketing 232 days ago #

Votes: 0 | Vote:

+ -

The Wikipedia effect can be applied elsewhere - WMW results , perhaps, or Ebay subdomain listings, or shopping comparison and Ebay keyword ads, or loadsa spam , or -

No, wait, that's too often, better just to grit my teeth and bear it

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