Published: Jan 20, 2008 - 10:21 pm
Story Found By: ViperChill 1485 Days ago
Category: SEO
5 Comments
5 Comments
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
Comments
<div><font size="2">#2) </font><font size="2">Designers wont ever fully understand SEO:Even after an effective site architecture is in place, off page strategies needs to be executed....(probably not a designers cup o tea)</font></div>
SearchBuzz, thats a great point. To this day, tenured SEO practitioners continue to perpetuate "on-page" SEO and basic link building and dont factor in all the other marketing channels that SEO insight can bring benefit to.
I dont think SEO will ever go away, but I predict it will become more commoditized. Like banner advertising 5 years ago or PPC management 3-4 years ago, SEO is currently not a mainstream marketing discipline. SEO will become more mainstream as agencies and in-house marketing teams catch up to the independents. However, most of the innovation will still probably come from the more nimble, smaller companies that are less risk averse. Unlike banners and PPC, larger organizations wont necessarily have the same advantages due to their size and scale. In fact, it may actually hurt them because they would never jeopardize their clients rankings to test a new theory or gray/black hat tactic.
I think SEO wont die soon, maybe diminish. Many are learning SEO and are into SEO - been made less difficult for their are many good resources over the internet.
It wont go away. (period, end of story)