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- Sphinn It!
Posted By: ViperChill 534 days ago
Topic Type: News Story (Jump to http://blog.seoptimise.com)
Category: SEO
5 Comments
5 Comments
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Comments
#2) Designers won't ever fully understand SEO:
Even after an effective site architecture is in place, off page strategies needs to be executed....(probably not a designers 'cup o tea')
SearchBuzz, that's a great point. To this day, tenured SEO practitioners continue to perpetuate "on-page" SEO and basic link building and don't factor in all the other marketing channels that SEO insight can bring benefit to.
I don't think SEO will ever go away, but I predict it will become more commoditized. Like banner advertising 5 years ago or PPC management 3-4 years ago, SEO is currently not a mainstream marketing discipline. SEO will become more mainstream as agencies and in-house marketing teams catch up to the independents. However, most of the innovation will still probably come from the more nimble, smaller companies that are less risk averse. Unlike banners and PPC, larger organizations won't necessarily have the same advantages due to their size and scale. In fact, it may actually hurt them because they would never jeopardize their clients' rankings to test a new theory or gray/black hat tactic.
I think SEO won't die soon, maybe diminish. Many are learning SEO and are into SEO - been made less difficult for their are many good resources over the internet.
It won't go away. (period, end of story)