Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

2 days ago I wrote a post on why I dislike 95% of “expert” SEOs. Many “expert” SEOs naturally disagreed and a small shit storm erupted. I understand people feel passionate about their profession and I am welcoming you to a open debate this Tuesday on my webmaster radio show. The show will be live and unedited. This Tuesday 5PM Central.
Comments26 Comments  

Comments

Avatar
from shoemoney 1587 Days ago #
Votes: 0

I will be suprised if any show to be honest.  Lets not get to excited.  None have submited their contact information yet.

Avatar
from ViperChill 1587 Days ago #
Votes: 1

BUT PEOPLE AGREE that 95% of SEOs are crap. Its the experts that aren’t in the 95%...right?I’m not sure where this mini eruption occured...

Avatar
from markbarbon 1587 Days ago #
Votes: 1

I totally agree with you viperchill, It’s actually hard to find those really good SEO Experts, shoemoney doesnt consider himself to be one but others still consider him as one.

Avatar
from oilman 1587 Days ago #
Votes: 4

so shoe comes out and offends 95% of the industry and then asks us to come on his show and defend ourselves and our craft? i don’t think so.

Avatar
from seorob 1587 Days ago #
Votes: 2

I think 95% of "Make Money Online"ers are crap!.. heh.

Avatar
from crashingflwrgrl 1587 Days ago #
Votes: 1

@shoemoney: You have a negative opinion about SEO yet your biggest adsense check was earned with 100% organic SEO. What gives?

Avatar
from Halfdeck 1587 Days ago #
Votes: 0

"so shoe comes out and offends 95% of the industry and then asks us to come on his show and defend ourselves and our craft? i don’t think so."oilman, not doing it would be a total cop-out.

Avatar
from mikelowery 1587 Days ago #
Votes: 0

@oilman: read the article dude.  People area blowing this into a "shoemoney said seo’s suck" which isnt what I said.  I said 95% of "I hate 95% of SEO Experts".  If you came on my show you would just agree with me which would be boring.@crashingflwrgrl: I made a quality site/service that people wanted to link to.  You have amplified my point.  Like most I doubt you have even read the article.

Avatar
from randfish 1587 Days ago #
Votes: 0

I told Jeremy I’d be thrilled to participate - I’m not sure if the timing can work, but hopefully we can do it. He’s a very considerate debater on his show - willing to listen, engage and defend his point of view articulately. I think it would be great fun :)

Avatar
from ViperChill 1587 Days ago #
Votes: 0

So rand you don’t think 95% of seo’s are crap?

Avatar
from wheel 1587 Days ago #
Votes: 0

Yawn.

Avatar
from nsmseo 1587 Days ago #
Votes: 0

I think Shoe has brought about a great bit of linkbait and I’ll defo tune in -- but I’m concerned about the longterm effect his rep has with the majority of SEO’ers (95%). Remember, these guys will grow in their own stature in the up-and-coming months and years -- will Shoes words come back and haunt him - <b>Calacanis style</b>?

Avatar
from MarkKnowles 1587 Days ago #
Votes: 0

Hmm...There are plenty of folks who have not dug in and read your original piece but, did read the question you posed. A list of experts come to mind and we are led to think that 95% of them aren’t really experts at all. You might not agree with my sample but, IMHO here are 20 SEO Experts that come to mind:Adam AudetteChris BoggsGreg BoserJim BoykinBruce ClayRand FishkinSimon HeseltineBill HuntDetlev JohnsonAnne KennedyTodd MalicoatDave NaylorChris ShermanMarshall SimmondsBarry SchwartzBill SlawskiDanny SullivanTodd TheisenAaron WallJill WhalenFrom our perspective this question is as clear as the one posed above:"Which 19 are not experts, and who is the real deal?":-)Mark(P.S. I have respect for you and everyone on this list but, with all the work there is to do, I don’t understand how this help us. Jeremy, can you enlighten me?)(P.S.S. Many other SEO experts came to mind but, to make the math work we had to stop at 20. Please forgive us if you are an SEO expert that is not listed above :-)

Avatar
from IncrediBILL 1586 Days ago #
Votes: 0

People actually listen to those radio shows?Now THERE’s news...

Avatar
from blogrush 1586 Days ago #
Votes: 0

Aren’t 95% of all professionals in any market crap compared to the 5% who aren’t?Great link bait though - calling any industry with ties to social media "crap" seems to results in lots of links, lots of chatter, and inevitiably some fool who doesn’t know it’s a game taking it seriously.

Avatar
from leadegroot 1586 Days ago #
Votes: 0

It would be interesting to know who he had in mind .I think if he’d said ’95% of so-called SEOs’ it would have raised a vague nod, but ’95% of SEO experts’ means 95% of the 5% of SEOs that everyone generally agrees are any good, aren’t.Which just seems silly.I hate arguments that depend on the exact interpretation of the adjectives.

Avatar
from seofactor 1585 Days ago #
Votes: 0

@leadegroo, exactly why I probably won’t listen. All the things Shoe mentioned for reasons were practices by non"experts," so there really isn’t anything he can say with substance at this point. However, @IncrediBILL, I used to listen to DailySearch Cast religiously, until a short time ago (conflicts in scheduling). It was kinda like my CNN. Just tune in, and get some work done. I wish I could get some more quiet time to listen in again. I miss it a lot. @Jill, you’re right. He didn’t offend any real SEOs. What he did was make a blanket statement that will be interpreted by a large group of people that don’t know any better. They don’t know it was bait, or that the statements he made were poop. But now they will follow, and remember that the all mighty Shoemoney said SEOs were bad. I see 2 results from this. Those people will go into a group of people that SEOs who provide a decent service will have to combat in the future, however indirectly. And second, they will be the same peopl lagging behind the website owners that found themselves a good SEO. Either way, Halfdeck put it best. This is taking too much of the time that could be spent more constructively. Unless Rand or Danny get the spot to rebut (maybe I’ll sign up but I doubt he’ll take on a no name), I probably won’t listen in.

Avatar
from Burgo 1585 Days ago #
Votes: 2

Hey Shoe, what’s the deal with "shoemoney" and "mikelowery" commenting as you in the first person in the thread above(http://sphinn.com/story.php?id=23877#c27299 and http://sphinn.com/story.php?id=23877#c27334 )? Two different profiles?

Avatar
from seofactor 1585 Days ago #
Votes: 0

Burgo, that is weird. Isn’t that strictly forbidden in the Sphinn TOS? If so, please make an exception just this once. I can’t imagine the amount of linkbait that would turn into.

Avatar
from SlightlyShadySEO 1585 Days ago #
Votes: 1

@Burgo: Good observation.100% of mikelowery’s submissions were from shoemoney.com as well.annddd anything having to do with shoemoney that I can recall appearing was sphunn by him. Including my recent one?hmmm.

Avatar
from Burgo 1585 Days ago #
Votes: 0

Heh. I guess "Bad Boys, Bad Boys" might be a pretty apt tune... :P

Avatar
from jerrybooth 1585 Days ago #
Votes: 0

Jerry Springer marketing at its best...Thanks Jill, glad you noticed, shows we are doing something right. Not sure if where in the 5% but do agree the majority are pretty poor

Avatar
from seofactor 1585 Days ago #
Votes: 0

But Jull, we have a problem with semantics here. What Shoe said was that "SEO Experts" were the bad ones. Not "people that think they know SEO," or "people that claim to be SEOs." Nope, "SEO experts."Won’t tell you what he or she will be doing?Probably not an SEO?Making guarantees? Probably not an SEO.Selling submissions? Probably not an SEO?So it’s not SEOs that you know provide a poor service, it’s people who don’t know SEO and claiming to. Sigh....Must....let....this...go. Can’t...resist....bait...

Avatar Administrator
from dannysullivan 1585 Days ago #
Votes: 0

Told Shoe I’ll do the show. Will be interesting to see how he wants to back up his figures. Bad folks and bad rep in the industry, sure. Calculated down to an exact percentage? Nope.

Avatar
from Halfdeck 1585 Days ago #
Votes: 0

"Told Shoe I’ll do the show."Too bad I lost sound when I installed Vista. Otherwise I’d tune in.

Avatar
from jeffquipp 1585 Days ago #
Votes: 0

@ Danny, Jill, Halfdeck, Oilman  ... check out this theory called the Dunning-Kruger Effect (http://en.wikipedia.org/wiki/Dunning-Kruger_effect?). In its most simple form its defined as:the phenomenon wherein people who have little knowledge think that they know more than others who have much more knowledge.Maybe his premise will rest on this effect. Then again, maybe as mentioned above ... its just plain ole ’Jerry Springer’ marketing. I tend to think the latter.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: