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Avatar Posted By: JamesOmdahl 395 days ago
Topic Type: News Story (Jump to http://www.insuremeblog.com)
Category: Other Online Marketing
While being a good writer isn't a prerequisite for being an online marketer, good writing skills can make the difference between making a profit and losing your shorts. Learn to avoid some common grammatical errors that can kill conversion and trust in your brand.
8 Comments     

Comments

from dannysullivan 395 days ago #
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Been meaning to blog my own tips here. On its versus it's, very easy test. Simply ask yourself if you can replace its with it is. If you can -- use it's. If you can't, it's its.

from mikemurray 395 days ago #
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It's a great reminder that this requires skill. If you don't have the basics, people will notice. Part of it involves style - website vs. web site. The key is consistency. One client opted to spell swingset and swing set the two ways on two pages to appeal to the way people search.

from qwerty 395 days ago #
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"[Note: After writing an entire article on writing and grammar, there is no doubt in my mind that even after re-reading this post three times there has got to be a GLARING grammatical error somewhere in the post. Please forgive me for my sins.]"

I didn't catch a grammatical error, but you did misspell "nemesis."

Your point is one I always stress. I wrote a proposal recently in which I noted that the site's pages needed to be rewritten because they were all pretty much the same, they had no relation to keywords that would make sense for them, they didn't appear to be written with the goal of marketing to the site's audience, and they were full of grammatical and spelling errors. The owner of the site was a little insulted by that last point.

I'm sure he'll get over it. You don't want to looooooose (that one should be on your list) customers just because your site makes it look like you're either uneducated or you just don't care.

from squishee 395 days ago #
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This isn't as big a deal, but I get a bit irked when people confuse "e.g." and "i.e." Then again, I have always been a Grammar Nazi. :P

from TannerC 395 days ago #
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I'm amazed at how often I come across a great blog or website article - by a professional that I look up to - that has spelling and/or grammatical errors. I've seen Matt Cutts, Rand Fishkin, and a few others make mistakes that are laughable.

Then again, we're all only human. Except for Matt.

from g1smd 394 days ago #
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Some errors are impossible to spot, even when re-read half a dozen times, until you come back to the post you made at least a day later.

I'll forgive bloggers who publish with a few errors, but I'll take note if those errors remain there for more than a few days...

from TannerC 394 days ago #
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I'm with you g1smd, blogging is a bit of an exception to the rule. After-all, blogs are the personality of those who write them.

But when it comes to business blogs and e-mail, grammar could make a world of a difference.

from qwerty 394 days ago #
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I agree: it depends a lot on the nature of the blog. If it's a serious business blog, then of course its quality reflects on your business. But if it's a personal blog, you have to allow for some grammatical license.

Some of the posts on my blog contain phrases only I use, intentional misspellings and lousy grammar, especially when I'm paraphrasing statements made by a certain politician.

Luckily, I'm pretty much my only regular reader, so I don't get a lot of complaints.


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