Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Techcrunch just got word that Yahoo is testing the integration of Delicious user generated bookmarks into Yahoo search results pages (Yahoo acquired Delicious in late 2005). Some users will see the Delicious icon as part of their normal search results, which tells them how many people have bookmarked those pages, as well as the tags people have supplied for those pages.
Comments13 Comments  

Comments

Avatar
from JeremyLuebke 2376 Days ago #
Votes: 0

3...2...1... And so begins the mass creation of Delicious accounts meant to spam.1 part automatic account creation1 parts proxy2 parts 100’s of random sites (non competing) automatically added to dummy accounts3 parts target site being promoted

Avatar
from jeffquipp 2376 Days ago #
Votes: 0

Awesome find Jeremy! I see it differently. I see this as the first step in Yahoo integrating word-of-mouth into their search results. What a great step that would be, given word of mouth is a bigger influencer of our purchase behaviour than is any other variable.Next steps:a) buy Stumbleuponb) start to reorder search results according to ’thumbs ups’ and ’delicious saves’ from trusted friends ... since references from friends are the biggest influencer.This is just the beginning, and its a great start!

Avatar
from Ruud 2376 Days ago #
Votes: 0

"What isn’t clear is if Delicious results are impacting search rankings, or if Delicious data is simply being integrated into the existing rankings."Comparing the example search he linked to with a regular one, there’s no difference. So it’s more on a par with StumbleUpon inserting data in a SERP. If it doesn’t influence the ranking then I’m not sure this is something that "the" searcher benefits from. Just another line of "stuff" in your fast scan of titles. It’s not like delicious has a broad market penetration....Either way, I’m afraid you’re right in expecting an increase in spam there.

Avatar
from SlightlyShadySEO 2376 Days ago #
Votes: 0

@Jeremy: There’s more spam protection on delicious than you would think. You have to use fresh proxies, and space out time submissions. Possibly more. I’m thinking there needs to be a building of a profile early on(too many fresh profiles adding 1 site too quickly is baddd)

Avatar
from jeffquipp 2376 Days ago #
Votes: 0

@ Ruud ... agreed its not affecting the rankings yet, but it is a move in that direction. Obviously, a lot of testing has to be done first before they can move to the next level of incorporation.

Avatar
from AndyBeard 2376 Days ago #
Votes: 0

It is also a good way for Yahoo to encourage adoption of DeliciousSU already does something similar, and you can do this with Aaron’s SEO For Firefox as well to a certain extent.

Avatar
from JeremyLuebke 2376 Days ago #
Votes: 0

@SlightlyShadySEO You are right, but there are always ways around those spem traps. Thank god for Amazon Turk and bulk upload of bookmarks for new accounts ;)

Avatar
from SlightlyShadySEO 2376 Days ago #
Votes: 0

@Jeremy:heh. I personally prefer captcha breaking automatically to paying for labor(most social news/bookmarking/whatever sites have POS captchas), but this Amazon Turk is definitely good to save for a rainy day when I get tired of pandering to diggers.

Avatar Moderator
from graywolf 2376 Days ago #
Votes: 0

excellent idea, horrible integration, stumbleupon nailed it on the head, the delicious integration is is inferior hopefully they will bring it up.delicious already discounts accounts flagged as "commercial", they are a bit heavy handed, but at least they are trying.

Avatar
from SticKer 2375 Days ago #
Votes: 0

delicious will be seeing lot of spam and traffic. I hope they got something ready to prevent mass spamming.

Avatar
from dalka 2375 Days ago #
Votes: 0

I did a post that took this conversation several notches higher than Techcrunch. I welcome your reactions. Since it’s in the same conversation, I’ll put it here so please don’t submit it. http://www.daviddalka.com/createvalue/2008/01/19/delicious-integrated-into-yahoo-search-results-finally/

Avatar
from fuzzfind 2372 Days ago #
Votes: 0

Hi, our web search mashup service FuzzFind Web Search incorporates del.icio.us results not just with Yahoo, but also Google and Windows Live. The results are consolidated and presented in a clean format to help you find the most relevant results. We also have a feature where you can adjust the weights for each of the search sources on-the-fly using sliders. Hope you can try it out, you may get a nice surprise at the results. Please do send us feedback so that we can further improve the service. Thanks :)

Avatar Administrator
from MattMcGee 2372 Days ago #
Votes: 0

^^ Moderator edit of comment above. Reason: One link is enough.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: