Sphinn - Yahoo Integrates Delicious Into Organic Search Results

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Yahoo Integrates Delicious Into Organic Search Results

Went Hot: January 20, 2008 - 9:47 am
Posted By: JeremyLuebke 531 days ago
Topic Type: News Story (Jump to http://www.techcrunch.com)
Category: Yahoo

Techcrunch just got word that Yahoo is testing the integration of Delicious user generated bookmarks into Yahoo search results pages (Yahoo acquired Delicious in late 2005). Some users will see the Delicious icon as part of their normal search results, which tells them how many people have bookmarked those pages, as well as the tags people have supplied for those pages.

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from JeremyLuebke 531 days ago #

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3...2...1... And so begins the mass creation of Delicious accounts meant to spam.

1 part automatic account creation
1 parts proxy
2 parts 100's of random sites (non competing) automatically added to dummy accounts
3 parts target site being promoted

from jeffquipp 531 days ago #

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Awesome find Jeremy! I see it differently. I see this as the first step in Yahoo integrating word-of-mouth into their search results. What a great step that would be, given word of mouth is a bigger influencer of our purchase behaviour than is any other variable.

Next steps:
a) buy Stumbleupon
b) start to reorder search results according to 'thumbs ups' and 'delicious saves' from trusted friends ... since references from friends are the biggest influencer.

This is just the beginning, and its a great start!

from Ruud 531 days ago #

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"What isn’t clear is if Delicious results are impacting search rankings, or if Delicious data is simply being integrated into the existing rankings."

Comparing the example search he linked to with a regular one, there's no difference. So it's more on a par with StumbleUpon inserting data in a SERP.

If it doesn't influence the ranking then I'm not sure this is something that "the" searcher benefits from. Just another line of "stuff" in your fast scan of titles. It's not like delicious has a broad market penetration....

Either way, I'm afraid you're right in expecting an increase in spam there.

from SlightlyShadySEO 531 days ago #

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@Jeremy: There's more spam protection on delicious than you would think. You have to use fresh proxies, and space out time submissions. Possibly more. I'm thinking there needs to be a building of a profile early on(too many fresh profiles adding 1 site too quickly is baddd)

from jeffquipp 531 days ago #

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@ Ruud ... agreed its not affecting the rankings yet, but it is a move in that direction. Obviously, a lot of testing has to be done first before they can move to the next level of incorporation.

from AndyBeard 531 days ago #

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It is also a good way for Yahoo to encourage adoption of Delicious

SU already does something similar, and you can do this with Aaron's SEO For Firefox as well to a certain extent.

from JeremyLuebke 531 days ago #

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@SlightlyShadySEO You are right, but there are always ways around those spem traps. Thank god for Amazon Turk and bulk upload of bookmarks for new accounts ;)

from SlightlyShadySEO 531 days ago #

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@Jeremy:
heh. I personally prefer captcha breaking automatically to paying for labor(most social news/bookmarking/whatever sites have POS captchas), but this Amazon Turk is definitely good to save for a rainy day when I get tired of pandering to diggers.

from graywolf 531 days ago #

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excellent idea, horrible integration, stumbleupon nailed it on the head, the delicious integration is is inferior hopefully they will bring it up.

delicious already discounts accounts flagged as "commercial", they are a bit heavy handed, but at least they are trying.

from SticKer 530 days ago #

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delicious will be seeing lot of spam and traffic. I hope they got something ready to prevent mass spamming.

from dalka 530 days ago #

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I did a post that took this conversation several notches higher than Techcrunch. I welcome your reactions. Since it's in the same conversation, I'll put it here so please don't submit it.

http://www.daviddalka.com/createvalue/2008/01/19/delicious-integrated-into-yahoo-search-results-finally/

from fuzzfind 527 days ago #

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Hi, our web search mashup service FuzzFind Web Search incorporates del.icio.us results not just with Yahoo, but also Google and Windows Live. The results are consolidated and presented in a clean format to help you find the most relevant results. We also have a feature where you can adjust the weights for each of the search sources on-the-fly using sliders. Hope you can try it out, you may get a nice surprise at the results. Please do send us feedback so that we can further improve the service. Thanks :)