Sphinn - Teach New SEM Employees to Use AdWords RIGHT.

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Teach New SEM Employees to Use AdWords RIGHT.

Went Hot: January 22, 2008 - 12:38 pm
Posted By: aimClear 532 days ago
Topic Type: News Story (Jump to http://www.clixmarketing.com)
Category: Google AdWords

Respected PPC Expert David Szetela shares series of GREAT posts & free eBooks related to resources that can be used to educate new PPC employees.

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from robertpriolo 531 days ago #

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i work in the SEM agency enviroment, and am in charge of a lot of training myself. Training is absolutely a daunting task, especially with inexperienced account managers. The problem with taking the google manual to learn from is they will learn google standards and not the in house best practices. While it may be a good idea for basic knowledge, you also have to train with your SEM agencies, best practices and advanced techniques that google is not going to do.

from aimClear 531 days ago #

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Yes, daunting if not impossible.

from Chris1 529 days ago #

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The book seems to be "How to advertise at Google" rather than "How to advertise effectively at Google". Its a good starting out point for those looking to learn how AdWords and AdSense work.

Check out page 131... Activity 8-2: Designing A Website for AdSense. C'mon Google, is that really what students should be learning? :)