Posted By:
AutomotiveSEO
167 days ago
2 Comments
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That's a great lol post on the state of paid blogging.
I think it more reflects the efforts a Wired reporter will go to in an effort to portray something in a bad light, possibly as an attempt at linkbait to which I didn't yet bite.
John Chow actually writes fairly decent paid posts even though I have been slightly critical about some of them.
Paid blogging services don't force people to break a social contract with their readership writing off-topic content.
It could be argued that that weird anchor text was purely to help search engines find related content to ambiguous search terms, I suppose it might be better than polluting your own onsite content, or cloaking on a misspelled domain name. I am not a huge fan of paid reveiews for SEO purposes btw, but playing devil's advocate.
Google has never proven that paid reviews result in poorer search relevance - but they do, as Shoemoney would say "Make Google Look Stupid" because they can be purchased and affect search results, for better or for worse