Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Google’s been playing around a lot with its Maps SERPs and integration of Gmaps into universal SERPs (did that sound jargony or what?!). The latest, which I saw today, was 10 maps results, integrated both at the top and in the middle of the SERPs. The maps results were ordered by # of reviews, from what I could tell.

Google’s Map SERPs have also integrated EarthBooker (booking site based on Google Earth) for thousands of hotels, as well as Panoramio (Google’s flickr) and more (http://seoroi.com/seo-roi-quality/google-maps-serps-earthbooker-pictures-panoramio-reviews/).

I don’t know if you guys are paying attention, but who here is making use of these new features? Who’s set up a program to get their satisfied customers punching reviews into Google Maps and other review sites (I included a list of places from which Google pulls its reviews in that post, incidentally)? Do you think the integration into universal improves the SERPs?

On a related note, the search I saw the new universal SERPs with 10 maps results was banff tours.
CommentsDiscuss  

Comments

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: