Ian Lurie and Rand Fishkin discuss the marketing tactic of creating personas. It turns out this is not just a fun way to kill time over a few pints--it can also be an important tactic in evaluating your customer base for both marketing efforts and product development.
2 Comments
2 Comments
Comments
This sounds like a great excercise to create focus in a marketing campaign. I have not used this approach but I am going to give it a go on an upcoming campaign. Do any of you sphinners use personas when developing a marketing strategy?
Yes, the character you create becomes the brand.