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A look at the negative effect on IncrediMail's revenue after losing their AdSense privileges last week and why this should be a lesson to any business not place all of their eggs in one basket. This not only includes revenue streams but marketing tactics as well.
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Comments

from tonyp 220 days ago #
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This article contains important marketing advice and suggestions. 

from torka 220 days ago #
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Relying on one source for website traffic and revenue is pretty darned scary. Diversify, diversify, diversify!

from crazycat 220 days ago #
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Really good content. Diversity is essential.


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