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Sphinn Home » Social Media
How Advanta is Leveraging Social Media for B2B
Social Media News Source: http://www.searchengineguide.com
Published: Jan 22, 2008 - 01:44 pm
Story Found By: erickb 1584 Days ago
Category: Social Media
Really great article from Search Engine Guide about Ideablob.com and how Advanta Bank corp, a traditional company, is using a this site as a unique social media approach to building a new kind of relationship with current and potential customers. The author gives a full description of how a Mother’s Milk Bank has made it to the finals of the site’s $10k monthly prize contest.
 Comments9 Comments  

Comments

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from snaughton 1584 Days ago #
Votes: 2

This is a great article.  I went to ideablob.com and signed up, it is a really cool website. 

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from inktankpr 1584 Days ago #
Votes: 1

Me too!  Great ideas there!

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from Jeeb90 1583 Days ago #
Votes: 0

When I first saw this site, I didn’t think it would take off, but it looks like it has.

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from thejenn 1583 Days ago #
Votes: 0

I’m with Jeeb90. I heard about the site back when it launched and kept thinking "why would I want to share my business ideas with strangers?" Taking another look at the site last week and playing around with the process, I’m now pretty impressed. They’re adding some new features aimed at boosting the educational side of things as well, so this could turn into a great community for small biz or start-up types.

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from martinbowling 1583 Days ago #
Votes: 0

This is an incredible idea - and really didn’t think that a credit card company would come up with something so creative. But wonder who is gonna be the big bad guy who comes in and buys up all rights to the business plans posted :)

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from Seocracy 1583 Days ago #
Votes: 0

interesting read.

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from scottclark 1583 Days ago #
Votes: 0

I think that authenticity in discussion always comes out better in the end.  Some of the ideas on that site are decent, but a lot of them are awful.  It takes lots of dedication and energy to execute on a good idea - much less to talk about it.

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from sitelogic 1583 Days ago #
Votes: 0

What a great way to gain exposure to the online entrepreneur.  A very creative, and generous, way for an old media company to transform themselves into a brilliant new media company.

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from erickb 1583 Days ago #
Votes: 0

Executing on an idea is what it takes to make it happen. Tapping into the wisdom of the crowds to do your market research can help you have a more realistic picture of how good, bad, new or old your idea is.

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