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From Jennifer Laycock... Word is out that 30 second spots during this year’s SuperBowl are going for a cool $3 million. That’s unattainable cash for most small businesses. Even still, I have to wonder if it’s a worthwhile investment for the companies that CAN afford it. Surely there’s a better way to leverage $3 million to deliver a solid return and ongoing return.
Comments2 Comments  


from planetc1 3802 Days ago #
Votes: 0

Even with no budget this piece is a good reminder to get working on some blog posts that can capitalize on Sunday and Monday searches.

from JamesDuthie 3798 Days ago #
Votes: 1

Many of the biggest success stories in the new millenium have been built without advertising budgets. Think Facebook, YouTube, MySpace and Wikipedia which all grew rapidly as a result of the social and viral elements of the web (and a very good idea!).I wonder what the cost of a SuperBowl ad will be in 10 years time. Will the internet have eroded television enough as the primary entertainment medium to devalue television advertising..?

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