Sphinn - Catchy Linkbait Is Worthless Without Really Good Content

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Catchy Linkbait Is Worthless Without Really Good Content

Went Hot: January 23, 2008 - 7:18 am
Posted By: planetc1 258 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building

Cameron Olthuis says... Getting your linkbait post, widget or other content featured on the front page of Digg is one thing—a good thing, as this can drive a spike in traffic. Getting a whole bunch of links to that contant, however, is entirely another matter. After all, the purpose of linkbait should be to attract links, not just short-term traffic. However, it seems that a lot of people measure success soley based on whether of not content becomes popular and the total number of Diggs it ends up with.

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from shalom 258 days ago #

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I think it's a little over obvious what you are saying - much like the relation between PPC Ads and conversions. The Ad has to encourage clickthough but the landing page (design/content) + the relevance between the Ad text and the landing page content will affect user action/ conversion.

But do you have any specific advice on how to shape content to be link worthy. Obviously it should be useful and true - but there must be as well a relationship between the content and the medium. Even source and content relationship. Example ... traffic from Digg and traffic from stumbleupon propably react to content differently.

from Gamermk 257 days ago #

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Is anything worth it without really good content?

from planetc1 257 days ago #

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Personally, I've fallen into the trap of viewing digg homepage articles rather than thinking about the inbound link potential. Was a good reminder to get back and focus on the bigger picture rather than the quick fix.

from pkenjora 256 days ago # - show/hide this comment

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I would suggest exploring content linking engines like Arkayne. The widget ananlyzes your blog and compares it to all the other ones it has scanned. It then generates a list of 10 or so pages for each of your pages that are most similar in content.

Its a great tool for getting consistent content relevant links (vs the low CTR traffic mentioned in the article) and it gives you a great starting point for figuring out which sites talk about your topics.

It works fairly well I'm running it on several blogs. At last note the community is up to almost 18K pages. Its free and its customizable.

For the curious: http://www.arkayne.com

from vancouverseo 252 days ago #

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Excellent point, getting traffic to our content is one thing, getting links to it, that's a challenge.

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