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Imagine you're called to participate in "Who Wants to be a Millionaire," the TV quiz show that allows you to "phone a friend" if you need help answering a question.

Your friend needs to be the world's best authority on a subject. Your friend needs to give you the most relevant answer to the question.

Your friend has to guess the exact intention from the database of intentions of the game show host. You don't get to ask, "Did you mean...?" (Sorry, Google.)

As the "human search engine" your database has two choices:

1. Friends who are specialists within a given topic.

2. A friend who "knows everything."

Who ya gonna call?
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