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This is an oldie-but-goodie that I was reminded of after noticing the abundance of product-placement in Transformers the Movie.

To get the punchline, please read the background first before watching the video.

-Ryan

PS: I don't know how long it is going to be online.
3 Comments     

Comments

from dannysullivan 696 days ago #
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Great history of a campaign that caused Yahoo to substantially change its guidelines.

from jdooley 670 days ago #
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Amazing. Kudos for posting all the dirty details.

from InfuseCreative 586 days ago #
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Please note that this was an Infuse Creative campaign.


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