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This is an oldie-but-goodie that I was reminded of after noticing the abundance of product-placement in Transformers the Movie.

To get the punchline, please read the background first before watching the video.

-Ryan

PS: I don’t know how long it is going to be online.
Comments3 Comments  

Comments

Avatar Administrator
from dannysullivan 2638 Days ago #
Votes: 0

Great history of a campaign that caused Yahoo to substantially change its guidelines.

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from jdooley 2612 Days ago #
Votes: 0

Amazing. Kudos for posting all the dirty details.

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from InfuseCreative 2528 Days ago #
Votes: 0

Please note that this was an Infuse Creative campaign.

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