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Sphinn Home » PPC
Yahoo Changes Competitor Bidding Policy - Behind the Music: How Mazda Trumped Pontiac and SEMs Lost
PPC News Source: http://www.ymarketing.com
Story Found By: ryanlash 1753 Days ago
Category: PPC
This is an oldie-but-goodie that I was reminded of after noticing the abundance of product-placement in Transformers the Movie.

To get the punchline, please read the background first before watching the video.

-Ryan

PS: I don’t know how long it is going to be online.
 Comments3 Comments  

Comments

Avatar Administrator
from dannysullivan 1753 Days ago #
Votes: 0

Great history of a campaign that caused Yahoo to substantially change its guidelines.

Avatar
from jdooley 1727 Days ago #
Votes: 0

Amazing. Kudos for posting all the dirty details.

Avatar
from InfuseCreative 1643 Days ago #
Votes: 0

Please note that this was an Infuse Creative campaign.

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