Sphinn - Yahoo Changes Competitor Bidding Policy - Behind the Music: How Mazda Trumped Pontiac and SEMs Lost

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Yahoo Changes Competitor Bidding Policy - Behind the Music: How Mazda Trumped Pontiac and SEMs Lost

Posted By: ryanlash 425 days ago
Topic Type: News Story (Jump to http://www.ymarketing.com)
Category: Yahoo Paid Search

This is an oldie-but-goodie that I was reminded of after noticing the abundance of product-placement in Transformers the Movie.

To get the punchline, please read the background first before watching the video.

-Ryan

PS: I don't know how long it is going to be online.

3 Comments

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from dannysullivan 424 days ago #

Votes: 0 | Vote:

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Great history of a campaign that caused Yahoo to substantially change its guidelines.

from jdooley 398 days ago #

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Amazing. Kudos for posting all the dirty details.

from InfuseCreative 315 days ago #

Votes: 0 | Vote:

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Please note that this was an Infuse Creative campaign.

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