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Sphinn Home » Social Media
Social Media: A Lateral Approach to Marketing
Social Media News Source: http://www.web-strategist.com
Published: Jan 25, 2008 - 09:19 am
Story Found By: DoshDosh 1480 Days ago
Category: Social Media
Traditional marketing is usually a head on approach where marketers carpet bomb screaming messages fighting for the attention of their community. Today, social media is really a lateral strategy. The most savvy brands will figure out how to “energize” customers so they tell others about the company and it’s products.
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from toprank 1478 Days ago #
Votes: 0

Great way of explaining it. I just gave the "one to many" vs "many to many" speach to a F20 company and I think they’re really starting to "get" it.

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