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Traditional marketing is usually a head on approach where marketers carpet bomb screaming messages fighting for the attention of their community. Today, social media is really a lateral strategy. The most savvy brands will figure out how to “energize” customers so they tell others about the company and it’s products.
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from toprank 259 days ago #
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Great way of explaining it. I just gave the "one to many" vs "many to many" speach to a F20 company and I think they're really starting to "get" it.


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