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Jeff looks at taking over the SERPs without burning out the user with over saturation by varying Titles in your Social Media promotion efforts... interesting stuff...

Search Engine People - Just a very quick post today, about a quick and simple technique to increase quality traffic to a site, while appeasing everyone in the social media space … the content creator, the social media themselves, and search engines.
11 Comments     

Comments

from tonyp 527 days ago #
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Jeff thanks for the interesting idea.  Sounds good to me.

from jeffquipp 527 days ago #
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Dave ... didn't even change the title (mumble, grumble). Ha ... just kidding buddy!

from WayneSmallman 526 days ago #
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First of all, the issues raised here by Jeff are at the very heart of how we now need to bridge the gap between social media and SEO to get the very best out of our 'blogs.

"So, my question question for all of you is this; how can we best encourage this behaviour as it is in the best interest of all involved?"

Secondly, the answer to that question really does go back to Jennifer's points in the article that Jeff is highlighting — who is going to be the thought leader that others look to?

A fantastic subject, Jeff!

from theGypsy 526 days ago #
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@ Jeff.... well at the time I didn't know it was a quicky from U man... U still want it changed? Let me know (seems to be dong just fine on it's own :0)

from jeffquipp 526 days ago #
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Just kidding Dave! Thought I'd have some fun with you! :)

from jeffquipp 526 days ago #
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@ Tonyp and Wayne - thanks guys! This is kind of a Pandora's Box isn't it? So what do you think?

Is it crossing any lines, and should we encourage it? Also, should we provide alternative titles (and perhaps even descriptions) at the bottom of our posts?

It all leads to more questions too. At what point does submitting your own content to social media become trying to spam the search engines? If others are submitting it, its got to be handled differently than submitting it yourself. It can definitely be abused, and accordingly will be!

It also leads to more questions; is it 'questionable' to aid the social media pages to remain in the regular serps longer?

Wow ...


from Ruud 526 days ago #
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One of the most interesting optimization opportunities I've read about in a while.

One way to encourage this behavior is to give your social buttons different, optimized, titles by default.

from pkenjora 526 days ago #
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If only there was a way for to make the submissions count for more.  Two big things are missing from social media:

1. Relevance
2. Longevity

Sites like Digg (poster child) have too wide an audience to really convert to good readers/users.  They generate a ton of traffic and that is their saving grace, but the competition for that traffic is staggering.  If youre starting out (audience of this article) then social networking will probably deliver everything you dont want (Daves points) and very little of what you need.

In addition if and when you do get noticed on a big social site you'll get a boat load of traffic in a blink of an eye and then watch it quickly taper off over a few days or hours.  The links dont stay up long enough to get anyone established.

I think Daves article could be followed up with some ideas on alternates incorporating relevance and lifespan... how about it Dave?

from SpostareDuro 526 days ago #
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I think leaving a post title suggestion certainly can’t hurt.
I am sure most of us want to respect the ones we follow and are following (I hope) by working with their wishes to do so.
It will be touch and go of course..
Just because an SEO has an optimized title in mind, doesn’t necessarily mean that the social submitter sees it as the best way to secure the attention of the persons they are targetting within their personal friend networks..
Al that said..I love the idea and think I may use this idea as well Jeff.
Thans for juicy tip!

from Jeeb90 526 days ago #
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Nice piece of advice Jeff.

from seorob 517 days ago #
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I disagree. I'd rather have the same title submitted for social sites. For an explanation, read my comment on Jeff's site ( when he approves it :D )


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