Let’s do the stock thing again. As with yesterday, the chart above shows Google (GOOG), Yahoo (YHOO), Microsoft (MSFT) against the NASDAQ, over the past month. The key difference is that while the latter three stabilized, Google kept dropping. That leads some to wonder if search is going to be in trouble. A closer look on that, below.
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Search for my small SEO biz is having a record month this month.....I’m wondering how it’s going to pan out for us small SEO companies........I’m a Mom and Pop outfit (since 97) and am looking at a record year if this keeps upSo for this litte corner of search things are looking quite good at the moment.....BestDavid
The Google stock decline is more about GOOG being a momentum play for investors than any indication of the business. Stock Price has nothing to do with the business and all to do with the market being, or close to, a bare market. GOOG is like AAPL and RIM suffering from multiple implosion as the momentum players sense the mo is gone. Declines in price are not an indicator of the business just like when it was around $700 that wasn’t a true indicator of the business but more about investor sentiment. I go by the rule that the Stock Market is ruled by the "greater Fool" rule. At $700 there are just more fools thinking it goes higher. I belive saying anything is recession proof is more about relativity to other businesses. Recession Proof is more about how a business holds up, IMO, all businesses decline some unless they are liquidators whom a recession is actually good for business. I do believe that this is a real opportunity to gain sentiment about search marketing as downsizing of ad spend will mean the dollars will go where the marketers know there is value. Sorry but... print. TV and radio just can’t compete at that level with search. I believe Google thinks that makes them recession proof. Google actually employs an economist I saw interviewed on BNN in Canada. That was his argument but.... I think they are wrong on so many levels about that. They haven’t even experienced a slowdown let alone the R word! A sowdown is negated by the growth of the net a recession will be Yahoo! stock price will get murdered in the coming months because of the simple fact display advertising is a chronic under achiever and if you’re not using it for branding then... an absolute waste of time and money. Not even Google will be able to put lipstick on that pig and pass it off as anything but... a pig wearing lipstick! I laughed my asse off at those in another pub that forecast a resurgence for display in 2008. Yeah right, only when users start seeing the ads while scanning the page does that change! Improved targetting helps but that means IMO, it is just a little more effective and still a gross under achiever in comparison to Search Engine Marketing.I think it will also shakeout some of the wannabe/thinkiam search engine marketers so... that will be good for the industry and way overdue. The easy money is gone and many will start taking jobs they refused in the past just so they can keep the staff they got. That also will be good for the rep of the industry.