Previous free Google resources & reviews from PPC Expert David Szetela were TREASURE trove-toolkits for educating PPC employees. Here is a review of Yahoo’s new (great & free) 43-page PDF eBook.
5 Comments
5 Comments
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Comments
Yahoo bugs the CRAP out of me, but this eBook is useful in training our staff.
With the rise of Google’s CPCs and a recession looming over Marketing Budgets, Yahoo Search finally is starting to look alot better when trying to drive more qualified visitors at a lesser cost.For young padawan learners, Yahoo may bring balance to the Google Force.
"Yahoo Saves PPC Day" Now THAT would be some TWISTED justice.
Anything that helps us master the Yahoo! Search Marketing puzzle. I have found their technical support at the agency level lacking. After they cancelled their live trainings in 2007, I have not found many useful resources. Is a webinar supposed to be YSM’s answer to "customer training"? Just throw me a bone, I am happy.
I know this may be hard to believe, but we’re seeing dramatic improvement in Yahoo’s agency support. Someone over there finally noticed how good a job Google has been doing, and is even emulating some of their tactics and their communication style.