Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

While bidding on competitor brands is not against Google policies, this guy buries a phone number in the display URL.
Comments4 Comments  

Comments

Avatar
from toprank 2576 Days ago #
Votes: 0

When I clicked on the link to our company site listed in this blog post, I noticed a few local and national competitors showing up. I searched again in quotes and they were still there. Not only do I think that is slimy but I think it’s sad those companies are so poor at their own marketing that they have to borrow from someone else’s brand name.

Avatar
from HawaiiSEO 2575 Days ago #
Votes: 0

This is perfectly common in some industries like travel where everyone is bidding on each others brand names. A search for Travelocity shows ads for MyFlightDiscounts, Travelation, Cheapflights, CheapoAir, Smartfares, Priceline, etc… (All direct competitors) Same thing happens when you search for Priceline, you get ads for Expedia, Hotwire, hotels.com and other direct competitors. I could go on and on in the travel vertical.

Avatar
from TimDineen 2575 Days ago #
Votes: 0

It looks like this guy has stopped his ad campaign, at least temporarily. Maybe the attention from here caused some of those people to click ads and cause extra expense for him? It’s actually good strategy, but not really ethical. Especially since he’s likely to gain the angst of such a tight community. But, then again, many are after traffic and sales as opposed to reputation. Kudos to SearchEngineTigers for calling him out.

Avatar
from SimonHeseltine 2575 Days ago #
Votes: 0

They’re back up Tim. He has changed the ads slightly, to remove the phone number entirely. @HawaiiSEO, absolutely correct, as long as there’s no trademark infringement, it’s a valid strategy. The thing that got me was someone who is a member of a professional organization, that’s supposed to further the goals of all members, using the membership list of that self same organization in order to further their own goals at the expense of the other members. Just feels a bit skeevy to me.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: