Sphinn Home » Paid Search
Avatar Posted By: Chris1 226 days ago
Topic Type: News Story (Jump to http://www.clickz.com)
Category: Paid Search
In PPC search, many people see efficiency as the process of maximizing the yield of a paid-placement campaign by adjusting all the variables the engine provides, either through the API (define) or through a Web-based interface. Don't get me wrong, efficiency is good. But to thrive in any economic climate, one must combine efficiency with strategic testing to obtain effectiveness.
Discuss     

Comments


Log in to comment or register here.

Top 10 Most Sphunn
In What's New

  1. In Social Media- Think About Yourse... (16)
  2. Meta descriptions for dummies (15)
  3. How to Seduce the Cash-Strapped Sho... (15)
  4. With 2.618 % Marketshare Google Chr... (14)
  5. What is Cloaking & Is All Cloaking ... (14)
  6. If Content Is Google’s King – Then ... (14)
  7. 7 PPC Budget Saving Tips - Video Po... (14)
  8. Examples of What Makes Good Content (14)
  9. Include Your Website/Blog in Yahoo ... (9)
  10. The Penultimate Google Chrome Post (8)

Latest Comments

Search Marketing Expo

Save the date for:
• SMX China (Nanjing) - Sept. 23-24
• SMX Stockholm - Sept. 23-24: See who's speaking or register now.
• SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
• SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.