Sphinn - How Would You Build Links If Google Did Not Exist?

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How Would You Build Links If Google Did Not Exist?

Went Hot: January 25, 2008 - 10:13 am
Posted By: bhartzer 256 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google

Loren Baker looks into the practice of successful link building for Google, by pretending that Google and PageRank were never invented, and linking is done to attract interest and traffic.

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from dannysullivan 256 days ago #

Votes: 2 | Vote:

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He had me at Greg Brady.

But going through it, a few things:

"Directories such as DMOZ, Best of the Web, Aviva, Business.com and others would then be what they were originally intended to become, a starting point to the web and web navigational tool."

And a lot of them wouldn't exist at all, since we don't really need that many starting places. Instead, when Google said get directory links, a directory industry sprung up to serve the link seekers.

Aside from that, lots to agree with.

from wheel 256 days ago #

Votes: 0 | Vote:

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Excellent points, excellent article.

I think Google does a reasonably good job of determing what is a quality inbound link anyway, so linking for or without Google pretty much amounts to the same thing. The article also makes an excellent point about getting the correct links the first time around. Even if Google doesn't treat a 'good' link as a 'good' link right now, if you build them now, Google will catch up eventually. In fact, it's stuff like that that makes for long term rankings - next algo shuffle they do you've already got what they're looking for this time, and can continue to rank - maybe even better than before.

from jhnrang 256 days ago #

Votes: 0 | Vote:

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@ dannysullivan

"And a lot of them wouldn't exist at all, since we don't really need that many starting places."

Can't really agree with this in its totality. I don't think normal surfers really go to DMOZ/Google/Yahoo directories to search a website. Even doubtful if they even know these monstrous sites exists.
Those who know about them, find it really hard to browse through innumerable categories and still can't find a site of their choice.

IMO, lots of directories would been the answer with 1/2 each on a specific Niche/Topic. This would make life much simpler for all.

from Jill 255 days ago #

Votes: 0 | Vote:

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It's a shame that what Loren wrote about isn't the norm even WITH Google. It never ceases to amaze me how the avg. person has completely lost site of WHY they should get links. (They think it's for Google.)

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