Calendar
Network
Feeds
- 42
- Sphinn It!
Went Hot: January 28, 2008 - 10:47 am
Posted By: Jill 254 days ago
Topic Type: News Story (Jump to http://www.talentzoo.com)
Category: SEO
"Have you been held hostage by a search engine optimization (SEO) or search marketing company who claims that your search engine rankings will tank as soon as you stop paying them their monthly fee? If so, you’re not alone. Over the years I’ve heard this a number of times, and I’m here to tell you that under most circumstances, it’s just not true!"
6 Comments
Comments
It is true when the SEO job they have been sold is actually a PPC campaign.
There are a few out there that still try that scam on.
Yep, we had a post about that on our forum the other day in fact.
Good article Jill. I like to think of myself as an ethical SEO, partly due to being inspired by your work in my earlier days. I frequently tell SEO clients about the long term benefits of SEO work. Here's a good list I give them:
http://neworleansinternetmarketing.com/search-engine-optimization/top-5-reasons-why-organic-seo-is-a-great-investment-for-your-website/
I always tell my clients that their SEO work will continue to produce for them down the road, even if they stop using our services eventually...
I can certainly see where this applies to on-page optimisation companies, some of whom do push this line.
However, the one clear exemption is when paid links are a major factor in the program - these are basically ad rentals, and need a monthly fee to pay for.
"Not All Links Are Created Equal"
So true...I will take "1" solid link from a trusted site over 100 blog comments or press releases.
I think there could be some wiggle room on the link part of this. I guess it depends on how the original contract is setup.
If I owned a network of sites and said that I would place links to the customer site on my network for X amount, I really don't see anything wrong with that.
On the other hand, I can also see how someone with low ethics might sell a client service, then turn around and sell them links to a bunch of sites that they own. Essentially double dipping from the client.