Sphinn - Target Tells a Blogger to Go Away

38
Sphinn It!

Went Hot: January 28, 2008 - 10:43 pm
Posted By: Ruud 525 days ago
Topic Type: News Story (Jump to http://www.nytimes.com)
Category: Other Online Marketing

This story just won't go away :)

Filed under: "PR That'll Make You Lose Your Job"

"Target to the blogosphere: you’re irrelevant."

11 Comments

Who Desphunn This (0)

Comments

from tamar 525 days ago #

Votes: 1 | Vote:

+ -

Hey Ruud, you're not answeirng me via Twitter but I was hoping you can do me a favor and check your PMs on Sphinn. ;)

Since we moderators have a ton of stories to wade through, we ask that you limit your submissions to 2 at a time.

Thanks so much.

from Ruud 525 days ago #

Votes: 0 | Vote:

+ -

Done :) -- and done :)

Thanks for the heads-up!

from g1smd 524 days ago #

Votes: 1 | Vote:

+ -

The thing is, a newspaper is read one day and largely forgotten the next, magazines have a shelf life of a month or so. Maybe you can read some older copies while at the dentist waiting-room, but after a few months the content is largely forgotten.

Blogs. The content is out there almost forever. It can be read world-wide, far wider than any newspaper circulation, and stories can be repeated and quoted and bounce around for months on end. Amazing that Target have no clue what they are dealing with.

from ffnstuff 524 days ago #

Votes: 0 | Vote:

+ -

Nice comment above g1smd...

Guess Target doesnt know who they are messing with...

Next they can piss of some 'mommy bloggers' and have all their advertising/affiliates pulled. That might send a message

from Ruud 524 days ago #

Votes: 0 | Vote:

+ -

What stands out:

- no damage control, no spin at all. You can hit this out of the ballpark....
- backwards thinking. From the article:

With a small public relations team, she said “we want to make sure we are making an educated decision and we live up to any promises we make, in terms of service.”

Thing is that especially a small PR team should be talking to bloggers. Not doing so can hardly be called an "educated decision".

from bwelford 524 days ago #

Votes: 0 | Vote:

+ -

The problem is that many large companies haven't seen the change. Marketing or PR isn't just about pushing messages out. The new dynamic is dialogue and two-way communication. How can they be so self-centered when the Clue Train Manifesto came out almost ten years ago?

from Ruud 524 days ago #

Votes: 0 | Vote:

+ -

[groaner]

So you're saying they're not on Target?

[/groaner]

from MiriamEllis 523 days ago #

Votes: 0 | Vote:

+ -

I had the pleasure of speaking with Amy Jussel a couple of days ago about all of this. In my opinion, Target picked the wrong blogger to dismiss. Very, very foolish.

Ruud - that was a very bad pun :)

Miriam

from baiduyou 523 days ago #

Votes: 0 | Vote:

+ -

Regardless of whether it was a blogger or not that Target offended, no PR professional worth their salt would be so dismissive of a customer complaint. It comes across as unbelievably arrogant.