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Went Hot: January 28, 2008 - 10:43 pm
Posted By: Ruud 159 days ago
Topic Type: News Story (Jump to http://www.nytimes.com)
Category: Other Online Marketing
Filed under: "PR That'll Make You Lose Your Job"
"Target to the blogosphere: you’re irrelevant."
11 Comments
Comments
Hey Ruud, you're not answeirng me via Twitter but I was hoping you can do me a favor and check your PMs on Sphinn. ;)
Since we moderators have a ton of stories to wade through, we ask that you limit your submissions to 2 at a time.
Thanks so much.
Done :) -- and done :)
Thanks for the heads-up!
The thing is, a newspaper is read one day and largely forgotten the next, magazines have a shelf life of a month or so. Maybe you can read some older copies while at the dentist waiting-room, but after a few months the content is largely forgotten.
Blogs. The content is out there almost forever. It can be read world-wide, far wider than any newspaper circulation, and stories can be repeated and quoted and bounce around for months on end. Amazing that Target have no clue what they are dealing with.
Nice comment above g1smd...
Guess Target doesnt know who they are messing with...
Next they can piss of some 'mommy bloggers' and have all their advertising/affiliates pulled. That might send a message
What stands out:
- no damage control, no spin at all. You can hit this out of the ballpark....
- backwards thinking. From the article:
Thing is that especially a small PR team should be talking to bloggers. Not doing so can hardly be called an "educated decision".
The problem is that many large companies haven't seen the change. Marketing or PR isn't just about pushing messages out. The new dynamic is dialogue and two-way communication. How can they be so self-centered when the Clue Train Manifesto came out almost ten years ago?
[groaner]
So you're saying they're not on Target?
[/groaner]
I had the pleasure of speaking with Amy Jussel a couple of days ago about all of this. In my opinion, Target picked the wrong blogger to dismiss. Very, very foolish.
Ruud - that was a very bad pun :)
Miriam
Regardless of whether it was a blogger or not that Target offended, no PR professional worth their salt would be so dismissive of a customer complaint. It comes across as unbelievably arrogant.
Spot on Bwelford - think its that transition that some traditional agencies are being slow to react to in todays market.
Snarky journalists? Funny!
I have to agree with baiduyou: blogger or not, this is just bad PR on Target's part.