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How 20 Words Generate a 220 Percent Lift in Response
SEM News Source: http://clickz.com
Story Found By: jameskm03 1578 Days ago
Category: SEM
From the article: "Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here’s a brief overview of the results, along with some tips for making a Johnson Box work for you."
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