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If you look for credit cards you would expect a mix of results between official bank websites and independent comparisons and reviews. At the present time comparison websites are winning the top spots and banks can’t leverage their brand authority effectively to get more business from search
Comments2 Comments  


from iBrian 3762 Days ago #
Votes: 0

Doubt it’ll last for long - I know for a fact many of the big high street lenders have already embarked on big link buying campaigns in the UK. Unfortunately for them, they are doing it through big name SEO companies whose approach to link building is to simply email blast any webmasters with a finance site. Not a very intelligent approach, but at least it shows will on the side of the brand name banks/building societies to engage SEO.

from willneu 3761 Days ago #
Votes: 0

The british leader in the serps for "credit cards" has a massive Digital Point Co-Op network campaign running with 1.6 million backlinks logged, they won’t be pushed from that spot, without a kick in the arse from Google. And i also know for a fact a couple of the other non-high street lenders listed there are doing some pretty major campaigns, we did some link auditing a while back for a certain number of them. And it really is quite shocking.....

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