- 37
- Sphinn It!
Posted By: DoshDosh 524 days ago
Topic Type: News Story (Jump to http://www.fastcompany.com)
Category: Other Online Marketing
7 Comments
7 Comments
Save the date for:
SMX Singapore - July 2-3, 2009
SMX São Paulo - August 4-5
SMX East - October 5-7, 2009
SMX Stockholm - 12-13 October, 2009
SMX Mexico - November 11, 2009
Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.
Comments
A nice, thoughtprovoking article proving - or trying to prove - the myth of "Influencers" false.
I appreciate the research this Watts fellow brings, but it's all computer models. The feet on the street data shows that influencers are more than productive for influencing audiences and promoting trends.
From the article: "To succeed with a new product, it's less a matter of finding the perfect hipster to infect and more a matter of gauging the public's mood."
Sounds pretty on the mark.
Observation: this is not an either/or. I do think Watts' ideas, and testing, show we don't have a full grasp on the principles behind the tipping point.
Nice follow-up: Influentials On The Web Are People With The Power To Link
Great piece Maki, though I'm with Lee, computer models must necessarily oversimplify everything, and lose a great deal as a result.
I do think there is some limited merit to it, but at the end of the day, the truth of the matter is that Brad Pitt can influence alot more people than I can. Tell me any author that wouldn't like to get on Oprah's book club. New York Times Best Seller list ... here you come!
Maybe the reality is that we must use all our regular friends to find someone who can ultimately influence Oprah?
Who's Oprah?
:P
I just want the software to play with. SimTrends -- that would be awesome!
I hear ya Danny ... count me in too.