News Source: http://www.conversion-matters.co.uk
Published: Jan 29, 2008 - 09:06 am
Story Found By: onreact 1474 Days ago
Category: SEM
5 Comments
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News Source: http://www.conversion-matters.co.uk
Published: Jan 29, 2008 - 09:06 am
Story Found By: onreact 1474 Days ago
Category: SEM
5 Comments
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Comments
As In-House SEO/SEM coordinator of several news sites and few verticals, I need to make decisions based mostly on ROI. Our web developers and web designers don’t work for free. Google AdWords campaigns cost money too, you know :-)With all due respect, I’m really in doubt whether social media marketing would have the same great ROI as SEO/SEM.
Then just watch Apple ;-)
A good piece, though it focuses mainly on News Aggregators and Bookmarking sites - Social Media marketing is a far bigger fish to fry than just those two...
thanks for the comments and sphinns :)
I’m doing in-house seo and sem and I’ve been contemplating a proposal for a social networking push but came to the same conclusion that Adam has. I just can’t envision spending hours each day digging and stumbling articles when there’s so much meat and potatoes SEO to do.What do you guys think about recuiting power users and paying them to vote for a story? Of course, I’d only approach users that have an interest in (and a history of voting for) something related to the client’s industry. I realize that users would not support this, but if I can pull it off I don’t really care.I know I’ll probably get flayed for suggesting this but you have to HAVE a reputation before you can protect it, so screw it.