Sphinn - Why Your In-house SEO Will Fail in Social Media

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Why Your In-house SEO Will Fail in Social Media

Went Hot: January 29, 2008 - 9:06 am
Posted By: onreact 523 days ago
Topic Type: News Story (Jump to http://www.conversion-matters.co.uk)
Category: Social Media

This here raises a very good point: In-house SEOs just can't handle a campaign on social media. You need someone from outside to do that.

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from Harith 523 days ago #

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As In-House SEO/SEM coordinator of several news sites and few verticals, I need to make decisions based mostly on ROI. Our web developers and web designers don't work for free. Google AdWords campaigns cost money too, you know :-)

With all due respect, I'm really in doubt whether social media marketing would have the same great ROI as SEO/SEM.

from onreact 523 days ago #

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Then just watch Apple ;-)

from henweb 523 days ago #

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A good piece, though it focuses mainly on News Aggregators and Bookmarking sites - Social Media marketing is a far bigger fish to fry than just those two...

from adam 523 days ago #

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thanks for the comments and sphinns :)

from DarkMatter 523 days ago #

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I'm doing in-house seo and sem and I've been contemplating a proposal for a social networking push but came to the same conclusion that Adam has. I just can't envision spending hours each day digging and stumbling articles when there's so much meat and potatoes SEO to do.

What do you guys think about recuiting power users and paying them to vote for a story? Of course, I'd only approach users that have an interest in (and a history of voting for) something related to the client's industry. I realize that users would not support this, but if I can pull it off I don't really care.

I know I'll probably get flayed for suggesting this but you have to HAVE a reputation before you can protect it, so screw it.