News Source: http://searchengineland.com
Published: Jan 29, 2008 - 04:55 pm
Story Found By: SiteMost 1937 Days ago
Category: Searching
6 Comments
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News Source: http://searchengineland.com
Published: Jan 29, 2008 - 04:55 pm
Story Found By: SiteMost 1937 Days ago
Category: Searching
6 Comments
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Comments
What misses in the graph is the conversion metrics. It is highly probable that people searching for [logistics management software] are much more targeted and conversion oriented; thus despite the fact there are fewer people searching for it, they are likely to convert better than those searching for [logistics].This fact has been up to debate but I do believe that this is true for many niches. I saw much higher conversions with [company name mobile phones] query than with just [mobile phones] query.
Hey Sitemost, don’t forget my simple take on long tail...
Pat, your post needed images to be considered a good graphical explanation... I’m just glad you decided not to include any :)
annie7 brings up a good point. The long tail keywords probably are much more targeted which leads to a higher conversion rate. But other than that, I think the graphic is a good representation of keywords. Long-tail in aggregate is larger than a couple highly competitive keywords.
What you are appear ’not to mention’ is that the only way to really make longtailed URL’s work is by linking each page based on anchor text - without that you stand a very minimal chance of success. In and out linking to authoritive sites based on relevance.
It’s - um - very short. In the meantime, I’ll show you an interesting image I’ve made of something else in search. I really won’t explain any real part of it, just that it shows something you might not understand.