Sphinn - Search Illustrated: B2B Long Tail SEO

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Sphinn It!

Went Hot: January 29, 2008 - 4:55 pm
Posted By: SiteMost 523 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Other Searching

This is one of the simplest, yet most effective ways I've seen the Long Tail concept explained graphically.

6 Comments

Who Desphunn This (0)

Comments

from annie7 523 days ago #

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What misses in the graph is the conversion metrics. It is highly probable that people searching for [logistics management software] are much more targeted and conversion oriented; thus despite the fact there are fewer people searching for it, they are likely to convert better than those searching for [logistics].

This fact has been up to debate but I do believe that this is true for many niches. I saw much higher conversions with [company name mobile phones] query than with just [mobile phones] query.

from SEOish 523 days ago #

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Hey Sitemost, don't forget my simple take on long tail...

from SiteMost 523 days ago #

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Pat, your post needed images to be considered a good graphical explanation... I'm just glad you decided not to include any :)

from gyutae 523 days ago #

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annie7 brings up a good point. The long tail keywords probably are much more targeted which leads to a higher conversion rate. But other than that, I think the graphic is a good representation of keywords. Long-tail in aggregate is larger than a couple highly competitive keywords.

from ctabuk 522 days ago #

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What you are appear 'not to mention' is that the only way to really make longtailed URL's work is by linking each page based on anchor text - without that you stand a very minimal chance of success. In and out linking to authoritive sites based on relevance.

from iBrian 522 days ago #

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It's - um - very short.

In the meantime, I'll show you an interesting image I've made of something else in search. I really won't explain any real part of it, just that it shows something you might not understand.