Sphinn - Gaming Google - It Really Is That Easy…

29
Sphinn It!

Went Hot: August 10, 2007 - 8:57 am
Posted By: LanceLoveday 429 days ago
Topic Type: News Story (Jump to http://www.closed-loop-marketing.com)
Category: Google SEO

I was one of those people who looked down on buying links for a long time. It just seemed wrong - and surely the brain trust at Google would clamp down at some point. I just couldn’t believe that buying your way to the top of the organic results could A) be SO easy, or B) yield sustainable results. That was three years ago.

4 Comments

Who Desphunn This (0)

Comments

from SearchNovice 429 days ago #

Votes: 0 | Vote:

+ -

Very good research.

from RyanMiller 429 days ago #

Votes: 0 | Vote:

+ -

Lance, I spend a big part of each day disappointed with what I continue to find at Google: Formulaic doorway pages, bad grammar, keyword-stuffed pages, sites with spammy text...and yes, sites who clearly have purchased all of their link popularity.

I do understand their dilemma...if you install too many active penalties, you'll simply build a new industry around trying to get a competitor penalized.

That said, I do wish they would place greater emphasis in quality on page content factors, and work to more actively ignore paid or spammy links.

from chrisbartow 428 days ago #

Votes: 0 | Vote:

+ -

Hiding links and keywords in NOSCRIPT is the new display:none; and white on white.

from Halfdeck 428 days ago #

Votes: 1 | Vote:

+ -

You're jumping to conclusions.

1) URLs returned by a link: command doesn't necessarily flow PageRank or anchor text.

2) Just because a million stat counter links point to a site only inflates a site's PageRank; it doesn't increase its relevance for "ink cartriges."

Paid links work, no question about it - until they're detected. Some may never be detected. Many are easy to detect. I personally recommend my clients to buy links but buy them carefully. Even if a paid link is embedded inside a blog post, if the buyer buys 100s of links using the same anchor text pointed to the same url and one of those paid links happen to be on a sidebar under "Sponsored Links" header, the entire batch of paid links are suspect.